Privacy Policy for Sleepy Beanzzz
Last updated: 22/06/2026
Sleepy Beanzzz is committed to protecting your privacy and handling your personal data in a transparent and responsible way. This Privacy Policy explains what personal data we collect, how we use it, and your rights under UK data protection law.
Sleepy Beanzzz is the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR).
1. Who we are
Sleepy Beanzzz is a digital wellbeing and mindfulness brand providing calming audio content, educational resources, and newsletters for children, families, and educators, including Sleepy Beanzzz, Nature Beanzzz, and Baby Beanzzz.
2. What personal data we collect
We may collect and process the following personal data:
Contact data
• Email address
• First name
• Last name
Profile and preference data (optional)
Information you choose to provide when signing up, including:
• Whether you are a parent/guardian, educator, or individual
• Any additional information you provide about yourself
• Your content preferences (e.g. Sleepy Beanzzz, Baby Beanzzz, Nature Beanzzz)
Technical data
• IP address
• Browser type and device information
Usage and engagement data
• Email opens and link clicks (via Mailchimp tracking technologies)
• Interaction with our website or content
Consent records
• When and how you gave consent
• What you were told at the time
We do not collect any special category (sensitive) personal data.
3. How we collect your data
We collect personal data when you:
• Sign up to our newsletter via our website or forms (e.g. Mailchimp)
• Provide information through signup fields or dropdown selections
• Contact us directly
• Interact with our website (through cookies and similar technologies)
4. How we use your personal data
We use your personal data to:
• Send newsletters, updates, and wellbeing content
• Tailor content based on your preferences and interests (where provided)
• Better understand our audience (for example, whether subscribers are parents,educators, or individuals)
• Respond to enquiries
• Improve our communications, content, and user experience
• Monitor engagement with our emails and content
We do not use your data for automated decision-making or profiling that produces legalor similarly significant effects.
5. Lawful basis for processing
We rely on the following lawful bases:
Consent
For sending marketing emails and newsletters. You provide consent when you actively opt in via our signup forms. Legitimate interests
For improving our services, understanding audience engagement, and maintaining our website and communications.
You can withdraw your consent at any time by clicking the unsubscribe link in our emails.
6. Email newsletters (Mailchimp)
We use Mailchimp (The Rocket Science Group LLC) to manage and send our emails.
When you subscribe:
• Your data is securely stored within Mailchimp
• We use it to send you updates, resources, and content
• We may receive engagement data such as whether emails are opened or links are clicked (using tracking technologies such as pixels)
Mailchimp acts as a data processor on our behalf and only processes your data in accordance with our instructions.
7. International data transfers
Mailchimp may process and store personal data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place, such as:
• UK-approved Standard Contractual Clauses (SCCs), or
• Other lawful transfer mechanisms recognised under UK GDPR
8. Cookies and tracking
Our website uses cookies and similar technologies to:
• Ensure the website functions properly
• Understand how visitors use our site
• Improve performance and user experience
Non-essential cookies are only set with your consent.
For full details, please see our Cookie Policy.
9. Data retention
We only retain your personal data for as long as necessary:
• Newsletter data is retained until you unsubscribe or withdraw consent
• Preference data is retained while you remain subscribed
• Enquiry data is retained only as long as needed to respond
• Analytics data is retained in aggregated or anonymised form where possible
10. Children’s privacy
Our content is designed for children and families, but we do not knowingly collect personal data directly from children.
Newsletter sign-ups must be completed by:
• A parent or guardian, or
• An individual aged 16 or over
11. Data sharing
We do not sell your personal data.
We only share data with trusted service providers, including:
• Mailchimp (email delivery and engagement tracking)
• Website hosting providers
• Analytics providers (where used)
These providers act as data processors and only process data on our behalf.
12. Your rights
Under UK GDPR, you have the right to:
• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Withdraw consent at any time
• Object to direct marketing
To exercise your rights, please contact us using the details below.
13. Security
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.
14. Complaints
You have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
We would appreciate the opportunity to resolve any concerns first.
15. Contact
If you have any questions about this Privacy Policy or your personal data, please contact us at:
Miller House, 38 Mersey Road, Liverpool L17 6AD
16. Changes to this policy
We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “last updated” date.